Strategic Vision
Welcome to White Space Strategy.
Where strategic design turns technology into leadership advantage.
I partner with business and innovation leaders to navigate complexity and emerging technology shifts such as AI and XR. Not by chasing trends and hypes, but by co-creating clear business roadmaps that connect technology, human needs, and business strategy , turning transformation into measurable impact, strategic agility and long-term relevance.
Hello, I’m Guy Van Wijmeersch, enthusiastic innovation strategist, business architect, design leader with over 30 years of thrilling international experience! I collaborate with, management teams, entrepreneurs, and product teams to tackle complex business challenges by harmonizing design research,, business strategy, and innovation into exciting, outcomes. I've had the amazing opportunity to work across diverse B2B industries—, healthcare, entertainment, and more! From driving innovation at Barco to mentoring startups and leading transformative programs I love turning complexity into clarity and transforming ideas into impactful results. With White Space Strategy, I’m passionate about helping discover new growth opportunities where others see uncertainty—delivering meaningful outcomes for businesses, users, and our planet!
Services
My services are designed to unlock new growth opportunities, rethink systems, and develop future-fit strategies. I partner with leaders to shape resilient, inclusive, and sustainable solutions.
From foresight and innovation strategy to ecosystem design, product development, and culture transformation, we offer a tailored approach grounded in over 30 years of experience in the technology sector.
Strategic Foresight &
Innovation Strategy
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Foresight & Trend Scanning
Scenario development, future signals, and implications for innovation.
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Innovation Opportunity Mapping
Identify whitespace in markets, customer journeys, or technologies.
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Designing Innovation Portfolios
Balance between incremental, adjacent, and radical innovation.
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Innovation Strategy Development
Long-term vision aligned with business goals and market dynamics.
Stakeholder-Centered
Co-Creation
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Design Sprints & Co-Creation Workshops
Engage users, business teams, and partners in fast-paced innovation.
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Inclusive & Sustainable Design Facilitation
Build solutions that balance business value, user needs, and societal impact.
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Stakeholder Mapping & Engagement
Design solutions that reflect multi-actor dynamics.
Business & Service Innovation
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Business Model Innovation
Rethinking revenue models, value propositions, and ecosystem roles.
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Service Innovation
Designing new service concepts, delivery models, and experiences.
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Ecosystem Design
Mapping and designing value networks between stakeholders.
Organizational & Cultural Transformation
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Innovation Capability Building
Training and mentoring on design thinking, systems innovation, and future literacy.
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Embedding Design in Strategy
Help leadership teams embrace design as a strategic competence.
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Innovation Leadership Coaching
For CEOs, CPOs, and heads of innovation.
Design-Led Product &
Experience Development
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Strategic Product Design Strategy
From opportunity framing to concept design with stakeholder alignment.
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Service Design
Mapping user journeys, designing service blueprints, and orchestrating touchpoints.
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Prototyping & Validation
Rapid experimentation with mockups, MVPs, and user testing.
Custom Projects
& Advisory
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Tailored Strategic Design Projects
From new venture design to transformation strategy.
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Innovation Audits & Assessments
Evaluate readiness, maturity, and alignment of innovation efforts.
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Advisory & Executive Sparring
For boards, innovation teams, or venture studios.
Blog
About
White Space is a strategic design consultancy created by Guy Van Wijmeersch. After more than 30 years working at the intersection of design, innovation, and business leadership, Guy founded White Space to help organizations reinvent themselves through design-led strategy and innovation.
We bring together the clarity of business consulting and the creativity of design thinking.
That means we work with executives and teams to shape new business models, lead cultural transformation, and design solutions that create real impact—measured in growth, engagement, and long-term value.
In simple terms: we help leaders use design as a tool for business transformation.
