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When Design Leads — And When It Drives: Two Faces of Innovation
Over the years, I’ve found myself in many rooms. Some filled with engineers, others with executives, and quite often, rooms lit up by the glow of ambition, where design, technology, and business collide. But it wasn’t until I stood at the crossroads of  design-led  and  design-driven  innovation that I truly understood the power of design not just as a tool, but as a language of change. So, what’s the difference between these two design philosophies—and why should busines
Guy Van Wijmeersch
Dec 22 min read
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Design Is It – Why CEOs Must Lead the Shift to Design-Led Innovation. My TEDx Flanders Speech
my TEDx talk on design-led innovation
Guy Van Wijmeersch
Jun 145 min read
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Strategic Design Consulting: Transform Your Business Today
In today's rapidly evolving business landscape, where innovation and adaptability are key to success, strategic design consulting has...
Guy Van Wijmeersch
Jun 62 min read
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Unlocking Innovation Potential: White Space Strategy's Expert Solutions
In today's rapidly evolving business landscape, companies are constantly seeking innovative solutions to stay ahead of the curve. White...
Guy Van Wijmeersch
Jun 62 min read
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