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When Design Leads — And When It Drives: Two Faces of Innovation
Over the years, I’ve found myself in many rooms. Some filled with engineers, others with executives, and quite often, rooms lit up by the glow of ambition, where design, technology, and business collide. But it wasn’t until I stood at the crossroads of  design-led  and  design-driven  innovation that I truly understood the power of design not just as a tool, but as a language of change. So, what’s the difference between these two design philosophies—and why should busines
Guy Van Wijmeersch
Dec 22 min read
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